The School of Business

Advertising Management 小 for Graphic Design Majors

• 行业联系. Portland has one of the country’s most dynamic advertising communities, and 事业单位 has deep connections with local advertising agencies and corporate ad departments.
• Practical business orientation. 事业单位 has one of the few U.S. advertising programs housed in a business school. As an advertising management minor, you will complement your creative talent with business sense and the strategic mindset needed to start your own creative enterprise, join an agency or be part of an internal creative team. 
• 优秀教师. Most of 事业单位’s advertising faculty have years of experience in the advertising industry, and many remain active as consultants. They bring a professional perspective into the classroom, offering practical insight and career guidance.
• 现实世界的重点. Our advertising minor offers you extensive opportunities to gain direct, hands-on experience in the classroom, 在校园, 在工作场所. You can demonstrate your ability by working for 事业单位’s student-run on-campus advertising agency, 冷杉, interning at a Portland advertising firm, creating communications campaigns in one or more portfolio workshops, 和更多的.

Business 小 in Advertising Management for Graphic Design Majors Highlights

• Put your skills to work with real clients in Creative Strategy, Advertising Campaigns, 及冷杉西北课程
• Budding entrepreneurs will gain critical skills needed to launch a freelance design business, including personal finance and marketing essentials 
• Build your strategy skills to help clients solve real-world business problems
• Choose from electives in Digital Media, Social Media, and Portfolio Workshop weekend immersion
• Complement your design courses with specialized preparation for industry work